How To Measure & Improve Casino Customer Satisfaction

Repeat business from returning customers plays a vital role in the success of a casino. Customers that are satisfied with their gaming experience at your establishment are more likely to return. They are also more likely to bring their friends, family, and coworkers along with them. In this 17-page e-book, you will learn how to improve your customers’ satisfaction as well as:

• Turning the casino experience into what your customers are looking for
• How to use properly designed scientific research to get insight on the thoughts of your customers
• Customer attitudes, customer perceptions and customer behaviors