Customer Survey White Papers

Using Applied Science to Prevent Loss of Customers and Profits

Each customer is an investment and represents hours of marketing efforts and expenditures. Each customer lost represents...

Using Customer Surveys To Keep Your Customers

Let me ask you a question. What is it that makes your customers decide to purchase from you?

I hope you know the answer,...

Using Root Cause Analyses to Customize Marketing Efforts by Location

It’s all about “Location, location, location!” We’re all familiar with this emphasis on location. We’ve heard it in...

Using Science to Increase Intent to Return for Male and Female Gaming Customers

Understand the difference between male and female gaming customers and use this information to create more loyal and...

Value in Surveys: Study Reveals That We Can Survey Anything

The value of survey research cuts across all industries and disciplines. It’s a tool for collecting information that can...

When It Comes to Surveys, Hold the Phone

Surveys come in all shapes, styles, and sizes, and one of the most important factors in conducting a survey is selecting...

Why Customers Care

Research Firm NBRI Gets to the Bottom of Why Customers Care. When Companies Roll Out the Customer Loyalty Survey,...

Would Your Customers Tip You?

Super Bowl Sunday is known as one of the busiest days for pizza parlors nationwide. Pizza orders increase by 50 to 100%...