Customer Survey White Papers

Knowledge of Generational Differences Increases Gaming Profits

Is it really important to know about age differences amongst your gaming customers? Only if you want to keep customers...

Market Research Supports Business Decisions

As the leading drink supplier in the world, the Coca-Cola Company constantly seeks to improve existing products and...

Measuring Customer Service

It should have been a short telephone conversation.  I dialed the 800 number for a cable carrier to find out why we had...

Minimize Errors in Survey Research

Colleagues in the exhibition department at a local museum met to review the list of traveling exhibitions available for...

Net Promoter: Useful Tool or Outdated Metric?

There has traditionally been a lot of talk in the business community about Net Promoter Score® (NPS) which is known to...

No Fail Recipe for Survey Research

One of our clients enjoys cooking and entertaining. When he has family or friends over for dinner it is not just a meal,...

Obtaining an Accurate Forecast for Your Business

One of our organizational psychologists at the National Business Research Institute (NBRI) shared that most weekday...

Patient Satisfaction Surveys Should Focus on Meaningful Information

In today’s highly competitive market, tracking patient satisfaction levels is absolutely critical to practice success....

Perceptions Equal Reality in Consumer Debt Counseling

Subjective Measures of Success Are Just as Important as Objective Measures.

In both profit and non-profit debt...

Please You, Please Me

Most of us like to be liked. We tend to present ourselves in a favorable light; we do not like to appear ill-informed or...

Prepare Your Business for Takeoff with a Customer Survey

Air travel gives you an excellent opportunity to people watch, something that social scientists and lay persons alike...

Proactive Use of Customer Surveys Increases Profits

Whether you are considering conducting your first customer survey or you have been conducting them for years, there are...