Customer Survey White Papers

Customer Satisfaction: Turning Your Business Into What Men and Women Want

Customer satisfaction drives a customer’s intent to return. Knowing the differences between what men and women want can...

Customer Service Drives Financial Performance

How would you define and describe customer service? Not easy is it, although we certainly know it when we see, feel, or...

Customer Surveys - A Scientific Approach to Increasing Repeat Business

Repeat business from loyal customers plays a vital role in the success of most businesses, as satisfied customers are...

Customer Surveys: Are You Something Special in the Air?

The airline industry has flown straight into a storm of problems. Cost-cutting, security concerns, and economic...

Don't Get Buried in Customer Data...Use It!

Don’t blame your CRM technology. Be smarter about collecting and using your data.

With the advent of customer...

Gaming Establishments Use Research to Competitive Advantage

As gaming establishments have increased in number, so has the competition between them. As competition increases it...

Getting the Most Out of Your Customer Research

Regularly surveying customers is a common practice among successful companies. Customer research is a complicated...

Here Today and Gone Tomorrow: Preventing Business Failure

How do you feel about trees? Some people find them to be too much upkeep. They don’t want to rake piles of leaves in the...

Holiday Shoppers Don't Want a Web of Confusion

The Customer Loyalty Clause: Keep Online Holiday Shoppers Smiling

In the mid-1990s, Amazon, Dell, and Cisco systems were...

How are you today? Find out with Customer Surveys

How are you today? This seems like such a simple question; one that we have all answered thousands of times. But have...

How Customer Service Drives Customer Loyalty

Think back to your most positive customer service experience.  What made it such a good one?  Now, think about your...

How to Avoid Destruction

In Irving, Texas, Texas Stadium, past home of the Dallas Cowboys for 38 seasons, was destroyed. Over 20,000 people came...